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<channel>
  <title>ZAG Marketing Press Clips</title>
  <description>News and Events</description>
  <link>http://www.zagusa.com</link>
  
    <item>
      <title>Why Don't We Do it on the Road</title>
      <description>“Drive thy business,” said Ben Franklin, “or it will drive thee.” That advice is as relevant in the 21st century as it was in the 18th.</description>
      <link>http://www.zagusa.com/clips/exhibitor_2007.html</link>
    </item>
	
	<item>
      <title>Sampling: Smoothie King Embarks On First Tour</title>
      <description>Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages.</description>
      <link>http://www.zagusa.com/clips/embuzz_Smoothie_King.html</link>
    </item>
	
	<item>
      <title>Youth Marketing: LeapFrog Targets Tweens At Fairs And Festivals</title>
      <description>Children’s educational toy manufacturer LeapFrog is introducing 8-to-14-year-olds to its Fly Pentop Computer with an eight-market demo tour hitting fairs and festivals for an average of three to four days each.</description>
      <link>http://www.zagusa.com/clips/embuzz_09_2006.html</link>
    </item>
		
	<item>
      <title>JVC: Double Vision</title>
      <description>Adjusting b-to-c mobile tours for b-to-b audiences (and vice-versa) increases reach and lowers the cost per touch</description>
      <link>http://www.zagusa.com/clips/event_marketer_04_06.html</link>
    </item>
		

	<item>
      <title>ELECTRIC TRAINING: How a bus tour is helping JVC educate retailers’ sales staff</title>
      <description>JVC has two tour buses on the road as part of a nationwide campaign to educate staff at its retailers about the company’s new Everio G camcorder and HD-ILA TV’s.</description>
      <link>http://www.zagusa.com/clips/event_marketer_10_2005.html</link>
    </item>
	
	<item>
      <title>Road Shows: JVC Educates Retailers with Bus Tour</title>
      <description>JVC has two tour buses on the road as part of a nationwide campaign to educate staff at its retailers about the company's new Everio G camcorder and HD-ILA TVs.</description>
      <link>http://www.zagusa.com/clips/embuzz_09_08_2005.html</link>
    </item>	
	
	<item>
      <title>JVC Tour Offers Tech Fans the 'Perfect Experience'</title>
      <description>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce eu nunc. Suspendisse ut lacus eu nisl molestie vestibulum.</description>
      <link>http://www.zagusa.com/clips/promo_09_20_05.html</link>
    </item>
	
	<item>
      <title>Summer Cools Off with Smoothie King Tour</title>
      <description>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce eu nunc. Suspendisse ut lacus eu nisl molestie vestibulum. </description>
      <link>http://www.zagusa.com/clips/yahoo.html</link>
    </item>
	
	<item>
      <title>Born to Thrill. The event DNA strand is in us all</title>
      <description>We were the kids who were always coming up with new ways to entertain ourselves and those around us.</description>
      <link>http://www.zagusa.com/clips/event_marketer_10_2003.html</link>
    </item>

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