Press Releases

 

 

ZAG & Leapfrog Introduce Tweens to the FLY™ Pentop Computer via Summer Demo Tour
From Algebra Tutor to Musical Instrument, The FLY™ Pentop Computer ‘Makes What You Write Really Work’

Gillette, New Jersey, USA, August 11, 2006 —ZAG Marketing is encouraging tweens to “Say Hi to FLY™” this summer with a grass roots campaign designed to turn the “Educational Toy of the Year” into the latest kid craze.  The “FLY Summer Demo Tour” kicked off on July 28th at The New Jersey Festival of Ballooning and will be making its way around the country as it reaches out to the 8 – 14 year old demographic in a fun and highly connective way.

 

The tour sets up at large, family-friendly, consumer events nationwide and combines supervised, hands-on trial with product education.  As consumers enter the 20’ x 20’ branded “FLY™ Zone” tent, they gather in the emcee room for a 7 minute, kid-friendly product presentation highlighting some of the products key features and benefits. 

 

The FLY™ emcee shows kids how to solve algebra problems, translate their Spanish homework and draw a calculator on the specially designed FLY Paper.™ A tiny camera in the bottom of the FLY™ pen takes 75 pictures per second, so that whatever you write will actually come to life! If that wasn’t cool enough, the emcee then shows kids how to draw keyboards and drums and use the FLY™ pen to make their own music and record it directly onto the FLY™ pen itself!

 

Once the FLY™ emcee has sufficiently wowed the crowd, its time for consumers to head into the FLY™ Arcade to try FLY™ for themselves!  Here, kids can play specially designed game pads that include Fear Factor™, Pirates of the Caribbean©, X-Games™, Brain Teasers™ and more as they grow increasingly more excited about all the things they can do with FLY™.

 

According to Jon Lesser, President of ZAG Marketing, “The FLY™ Pentop Computer is a totally unique product to the marketplace and lends itself to event marketing because it is highly demonstrable.  By the time kids reach our booth, they may have heard of FLY™ but many don’t know exactly what it is or how it works.  Through the Demo Tour, we can educate tweens in a totally engaging way and convert them into brand enthusiasts by the time they walk out of our booth.”

 

But getting kids excited about FLY™ isn’t the tour’s only objective.  According to Dizzie Ramsey, the tour’s emcee, “Even though kids are often amazed by FLY’s capabilities, it’s the parents who need to be assured that their purchase is worthwhile.  This is why we not only talk about the cool game features of FLY™ but also highlight the educational aspects of the product.  And believe it or not, the kids are equally as excited that FLY™ can help them in school as they are about all of the cool, fun stuff they can do with the product.” 

 

ZAG Marketing is an event-based marketing company specializing in the creation and implementation of live one-to-one consumer and trade experiences for top consumer products and service companies. ZAG has developed, executed and managed nationwide mobile marketing and sampling promotions for various clients including Atari, Campbell’s, Frito Lay, JVC, La-Z-Boy, Leap Frog, Pfizer and Prestige Brands. 

 

The FLY™ Demo Tour visits 8 markets and runs through October.