Press Releases

Youth Marketing:
LeapFrog Targets Tweens At Fairs And Festivals

EMbuzz - 09/2006—Children’s educational toy manufacturer LeapFrog is introducing 8-to-14-year-olds to its Fly Pentop Computer with an eight-market demo tour hitting fairs and festivals for an average of three to four days each.

Timed for back-to-school season, the tour features a branded 20-by-20 tent where consumers can watch a seven-minute demonstration highlighting the product’s features, including a camera-enabled pen and gaming capabilities. 

The tent also features an arcade area with 20 Fly stations where kids can try out the product. Ambassadors are handing out $10 coupons, and the brand directs kids and parents to local retailers that carry the product. The tour kicked off July 28 at the Quick Chek New Jersey Festival of Ballooning and is tentatively scheduled to wrap at the L.A. County Fair on Sept. 24. Agency: Zag Marketing, Gillette, NJ.