JVC – The Perfect Experience Tour

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Challenge:

Educate and impact sales associates at key retail accounts and convert them into enthusiastic torch bearers for two of JVC’s latest technologies – HD-ILA TV and Everio Camcorder. Engage and educate consumers during high traffic times at stores on these same technologies.

ZAG Solution:

Create a modern-day “whistle stop” tour for the JVC brand whereby two, 45’ customized, concert tour buses and fully trained teams travel simultaneously to participating stores rallying the sales troops and providing hands-on experience & training with the featured products. Turn the buses into mobile training facilities and travel to as many stores as possible during a 100 day product launch period. Construct a 20’ x 40’ enclosed pavilion outside the bus that can accommodate large crowds of consumers and give them an educational experience in a relaxed, uncluttered and relevant way.

RESULTS:

• Dealer’s bought-in to program at an astounding rate
• Helped contribute to one of JVC’s most successful product launches in history
• Continues to generate excitement, brand awareness and sales
• Tour was extended in year 2 due to high dealer interest

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